Hi there!
Based out of Conception Bay South, Newfoundland with 13+ years in the industry working with local businesses and not-for-profits, focusing on elevated, effective design through a hands-on approach.
360
graphic designer
with a passion for
illustration & authenticity.
I'm Sharla Peyton
Nice to meet you
A Little
About Me
Discover, create, inspire.
I'm an island girl at heart. Growing up in an outport community on the Northern Peninsula called Quirpon (car-poon), there was certainly no shortage of inspiration to be found in the rolling evergreen hills, rocky shores full of treasure, and vibrant, painted sunsets. Even today, a serene coastline fills me with inspiration and ignites my creativity.
Currently myself, my husband, our little one, and our fur babies have made our home in Conception Bay South, surrounded by Newfoundland's rich culture and untamed beauty. Our days are spent discovering the culture and beauty that our island has to offer, finding new ways to be creative, and being inspired by the magic of day-to-day life.
I incorporate this motto of 'discover, create, inspire' into all aspects of my life, especially as it relates to design. Experience has taught me that having a strong message you believe in with a connection to nature, culture, or history leads to compelling design. I pride myself and my work on being authentic as I believe that it opens communication and encourages connection. As a creative soul and graphic designer, my goal is to continue helping others spread their message through captivating and meaningful design.
What I've
Been Up To
GRAPHIC DESIGN DIPLOMA
COLLEGE OF THE NORTH ATLANTIC
2010 - 2012
SENIOR GRAPHIC DESIGNER
NEWFOUNDLAND CHOCOLATE COMPANY
2012 - 2024
Conceptualization, design and development of print and digital material, including; product packaging, advertising, printed material design, website content, e-mail marketing, social media content and more. Escalating the quality of design through illustration, photography, image editing, copywriting, and more.
Design and maintenance of website/e-commerce in conjunction with retail POS system and metric analyzation for online sales and marketing.
Social media content creation, coordination, and metric analyzation.
Purchasing, tracking and receiving of printed materials, while overseeing budget.
Mentoring Junior Designers and work term students, while managing projects and timeline for department.
Collaboration with external marketing agencies, such as: DC Design House, The Idea Factory, Stingray, iDesign, Reflective Marketing, Go Rogue Penguin, and more.
Worked with businesses and organizations such as: St. John's Board of Trade, NLOWE, CMHANL, SJSOWC, NSO, MUN, Dildo Brewing Company and Museum, Brewed Awakening, Manuel's River Interpretation Centre, Mistaken Point Ecological Reserve, Come From Away: The Musical, BDC, Crosbie Group, Verafin, and more.
GRAPHIC DESIGN INTERN
THE NEWFOUNDLAND HERALD
2012
Work-term under Shannon Cleary. Responsible for photo editing, design of print advertisements and archiving of digital and physical files.
OWNER & CREATIVE DESIGNER
WILD LUPINE CREATIVE
2012 - PRESENT
Digital indie design studio with a focus on fulfilling,
authentic design and illustration.
Branding, website/e-commerce design and maintenance, social media content creation and coordination, print and digital advertising, packaging design, printed material design, illustration, photography, image editing, copywriting, and more.
Client relations; project and time management; conceptualization, development, and delivery of design; bookkeeping; final file delivery.
Clients include Bentley’s Beer Market, Cantabile: Vocal Enrichment Studio, Ducks Unlimited, Eastern Passage, North Atlantic Cement & Construction, Holyrood Squid Festival, St. Anthony Fire Department, Burchies Donuts, Little Free Pantries of CBS, Clothes Minded and more.
What My
Skills Are
TECHNICAL SKILLS
INDESIGN
ILLUSTRATOR
PHOTOSHOP
FRESCO
PERSONAL SKILLS
INTERPERSONAL | COMMUNICATION
PROJECT & TIME MANAGEMENT
CONCEPTUALIZATION
CRITICAL THINKING | PROBLEM SOLVING
Experience in other Adobe Creative Cloud apps, such as: Lightroom, Dimension, Premiere Rush, After Effects, Acrobat. As well as correlating mobile apps and extensions: Photoshop Express, Spark Video, Scan, Fill & Sign, Capture, Adobe Stock, Adobe Fonts, Adobe Firefly, Media Encoder, Frame.io, Adobe Color, Substance 3D Assets, and more.
OTHER SKILLS
Wix
Shopify
myPOS
Social Platforms
Meta Business Suite
HeyOrca
Email Marketing
Asana
GoogleDrive
CRM
Microsoft 365
Zoom
What I've Been Working On
BRANDING
The art of creating a brand that encompasses the essence of an entity is one of the most challenging and rewarding responsibilities of graphic design. Working with local businesses and organizations has shown me how diverse and richly cultured Newfoundland is and I hope to continue helping local businesses and organizations bring more life to our island.
Client was looking for a clean design mixed with a retro, homemade feel. In order to achieve this, I combined flat vectors with a familiar 50s palette and brush script.
Client was looking for a simple logo that captured the heart of their non-profit. Soft, rounded line work and type combined with different hues of teal was used to communicate the mission of support and healing of the brand.
Client was looking for a logo that was industrial to match their business while also highlighting their pride as a local business.
Client was looking for a clean design mixed with a retro, homemade feel. In order to achieve this, I combined flat vectors with a familiar 50s palette and brush script.
Digital billboards designed for Clothes Minded Boutique, before and after we redesigned the logo.
Promotional poster designed for the 26th Annual Holyrood Squid Fest in a fun, whimsical theme.
Promotional poster designed for the St. Anthony Fire Departments 50th anniversary jamboree.
Digital billboards designed for Clothes Minded Boutique, before and after we redesigned the logo.
ADVERTISING
When working on any form of advertising, I believe it's necessary to have three important key-points ; a clear message, captivating
visuals and a way to connect your message and audience.
PRINTED DESIGN
There's something about the finality of printed work that calls on all the principles of design and for this reason it's my favourite. It forces you to take a little longer and sit with the idea and consider all elements when conceptualizing and, in my opinion, leads to incredibly compelling design.
Wedding stationary and chocolate bar label design for a wedding theme of magic of everyday simplicity.
Wedding stationary and chocolate bar label design in a rustic, yet elegant theme.
World of Warcraft - For The Horde promotional dibond poster.
Wedding stationary and chocolate bar label design for a wedding theme of magic of everyday simplicity.